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Use Email analytics to understand what happened after you sent an email and decide where to focus your outreach.

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Open your report

  1. Open Email analytics in the Dashboard sidebar.
  2. Choose a Project, Email type, and Sent in period. The default is the last 30 days.
  3. Open an email to see its recipients and recorded activity. Use Load more activity for older entries.
Opening emails, follow-ups, replies, private forwards, and private replies are shown separately. The chart groups sends by UTC date. Activity times use your device’s time zone.

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Understand the numbers

Counts are per email, not per recipient. An email can appear in both Soft bounce and Delivered. A bounce without enough information stays unclassified; it is not assumed to be a hard bounce. Open rate uses delivered emails that can record opens. Click rate uses delivered emails with tracked links. A dash means there are no eligible emails to calculate the rate.
No open recorded does not mean “unread.” Some email apps block images, protect activity, or open content automatically. Security tools can also visit links. Scouty excludes recognized automated activity and uncertain signals from estimated opens and clicks, but cannot identify every automated visit.

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Read the activity notes

The short note explains that open and click estimates exclude automated and uncertain activity. Only nonzero counts appear as Automated, Uncertain, Incomplete data, or Unclassified bounces. These groups may overlap; do not add them together as a total. Open How these metrics work for the per-email counting rule, recipient delivery caveat, and soft-bounce explanation. Unclassified bounces are excluded from soft/hard bounce counts.

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Tracking happens automatically

New opening emails, follow-ups, replies, and forwards include tracking automatically. There is no setting to enable. Manual sends still require your confirmation. Automated sends follow the settings and authorization for the campaign. Emails sent before tracking was available show Not tracked. Scouty does not reconstruct their earlier activity. Plain-text emails can record link clicks but not opens. Unsubscribe links and other excluded links are not tracked. Activity may come from any To/Cc recipient or someone they forwarded the email to. An open or click does not mark a prospect as replied, stop follow-ups, or book a meeting.

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When results are incomplete

Check the report’s update time. If you see Some results are still updating, wait and return to the report. Missing information is not proof of no activity. If the report cannot load, choose Try again. Do not resend an email to obtain tracking results. Detailed activity is available for 90 days. Summary results are retained for 12 months. Links in sent emails continue to open their destinations after activity expires. See sending status, conversations, and follow-up rules.